Top Fashion Games on iOS in South Africa: Q3 2025 Overview

In the third quarter of 2025, the fashion gaming sector on iOS in South Africa showed diverse performance trends across the top five applications. According to Sensor Tower, these games experienced varying levels of downloads, revenue, and active user engagement.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate, peaking at around $4K by the end of September. Downloads decreased throughout the quarter, starting from above 470 and dropping to just 45. Active users also saw a decline, with numbers falling from nearly 9.9K to about 5.7K.

Covet Fashion: Dress Up Game by Crowdstar LLC maintained a relatively stable revenue, reaching highs of $900 in early August. Downloads were modest, starting at 163 and dwindling to 13 by the quarter's end. Active users hovered around the 400 mark, with a slight dip towards September.

Pocket Styler: Fashion Stars, published by Nordcurrent UAB, experienced a revenue high of $543 in early August, with a noticeable drop in downloads throughout the quarter, ending at 72 from an initial 170. Active user numbers remained fairly consistent, ending the quarter at 691.

Toca Boca Hair Salon 4 by Piknik showed a steady revenue, with minor fluctuations, peaking at $285 in late July. Downloads saw a significant rise in early September, reaching 362, while active users increased to 602 during the same period.

Glow Fashion Idol from Crazy Labs had a notable spike in revenue, climbing to $938 in late September. Downloads fluctuated, with a significant peak mid-quarter reaching 1.9K. Active users also showed a positive trend, increasing to 3.8K by the end of September.

These insights from Sensor Tower highlight the dynamic nature of the fashion gaming market on iOS in South Africa, with each app showcasing unique trends and user engagement levels.